THE DISTRICT DERP

This was a soup-to-nuts project where we built the brand from the ground up and gave it all the elements it needed to, not only show up in the digital marketplace strong, but to disrupt the stigma around cannabis brands.

One of the business challenges we were excited to dive into was that the business owners wanted to remain anonymous throughout the brand experience. While cannabis is decriminalized, there are still ‘gray areas’ state by state and anonymity ensured they could keep their 9-5 jobs without issue. As such, we made their business muse and brand mascot, Sudo, the focal hero to the work— everything was shot from their dog’s eye view instead of the them as owners.