URBAN BURGER BAR

TWC was brought on by Reidy Creative to design and develop a brand identity for an urban burger bar going into a large, multi-vendor food hall. The challenge here was we were designing backwards. The food stall had already been selected, the restaurant menu already developed, but no branding to thread it all together or guide interior architectural decisions. This woman led, chef owned concept already had a successful oyster brand under its belt, so we needed to make the brand look unique-but-related.