Vegan Juiceology
Client Name: Vegan Juiceology
Creative Director and Producer, Strategy: Christine Mitchell of TWC
Brand Identity Design: Christine Mitchell, Fredrick Williams and Dominique J. Allen
Architectural Interiors, Design: Reidy Creative
A successful and growing juice brand was getting ready to expand their operations and architectural footprint to have their first ever brick and mortar. Reidy Creative was called in first to work on the architectural interiors and then TWC to design and formalize a brand blueprint and visual directive. Rooted in community activation and modern aesthetic, we let the gorgeous colors of the juices do the heavy lifting. We saw this brand through from kickstarter to construction.